Oversee the creation and execution of all content initiatives, spanning traditional media, dynamic AI-driven video production, and influencer collaborations. Leads the full content lifecycle — from concept development to production and optimization — ensuring every piece aligns with brand strategy and audience engagement KPIs. Experience in influencer talent and contracts.

Led a full-scale content studio producing educational and wellness programming which streamed daily to subscribers. In addition to overseeing all content for the Forme Life app, managed the production of website, social media, and marketing materials, ensuring consistent brand storytelling across platforms. Played a key role in supporting the company’s IPO through strategic content development, execution and documentation.

Brokered a strategic partnership between Forme Life and Barry’s Bootcamp to develop exclusive, educational workout content for the Forme Life platform. This collaboration expanded Forme Life’s content library and strengthened its position in the connected fitness market.